Discovery & research
Understand the problem before touching a screen. Competitive landscapes, user interviews, and the assumption the brief is built on.
Avalon: physician interviews killed the first direction before it shipped.
Senior brand & product designerShaban
Shaban
Rasheed.
I design brands, digital products and the design systems behind them. Over a decade of shipped work across healthcare, telecom, ecommerce and consumer platforms, from the first sketch to developer handoff.
HealthcareTelecom & ISPEcommerceConsumer appsAccessibility
Brand identityProduct designDesign systemsAccessibilityWeb & native appsFront-end build
ResearchPrototypingTestingHandoffIterationLaunch
Selected work
All work →How I work
Six steps, shaped to fit each project.
Ideation & concepts
Rapid sketches and divergent directions, mapped and compared before committing to one.
SeniorConnect: several identity directions explored before Sunlit Porch won.
Wireframes & prototypes
Concepts become working flows in high fidelity. A prototype is an argument, so it should be testable.
Perceev: every core flow prototyped before visual polish.
Validation & testing
Usability sessions and walkthroughs with the people who will actually use it, not proxies.
DOOS: parity checked on web and mobile before launch.
Iteration, handoff & launch
Refine on findings, then hand off annotated specs and components a developer can build without guessing.
Every project: the system ships with the screens.
Post-launch refinement
Watch how the design performs in production, then keep improving it with real evidence.
ISP platforms: ranking and conversion reviewed after every revamp.
Not every project needs every step. Some skip stages, some repeat them. The order bends to the problem.
Services
All services →What I take on.
Brand identity & systems
Voice, colour, type and usage rules that survive their second surface.
Product & UI/UX design
Research, flows and high-fidelity UI for web and mobile, end to end.
Design systems architecture
Foundations, components and the decision log behind them, ready for developers.
Web design & front-end build
Designed and built together. Semantic HTML, CSS and JavaScript, fast and responsive.
Native app design
iOS and Android product design that respects each platform's conventions.
Accessibility-first design
Contrast, focus, reading order and plain language treated as design inputs from screen one.
Design audit
A structured review of an existing product. What works, what leaks, what to fix first.
Design & front-end consultancy
Advisory work for teams shipping their own design and front-end, on call.
Next
Got a design problem to solve?
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